Megan Kratzman · Denver, CO · megan.kratzman@gmail.com
Over 8 years’ experience driving integrated marketing campaigns and product visibility with a focus on online software product marketing. Data-driven marketer and project manager, passionate and tenacious, with a readiness and ability to lead a wide range of projects.
Marketing Programs and Product Marketing – Manage all aspects of product marketing and marketing programs from strategic positioning to plan development and execution.
- Conduct comprehensive competitive product and industry analyses.
- Develop product feature and benefit matrix with industry- and position-level messaging.
- Write, develop, and design collateral and support materials for direct, channel, and partner sales.
- Work with strategic partners and resellers to develop co-branded materials and tradeshow signage.
- Create and lead execution of awareness campaigns with activities including email marketing, direct mail, webinars, and in-person events.
Project and Department Management – Strategic marketing plans, budget management, and team leadership.
- Develop go-to-market strategies for new product offerings.
- Develop and manage departmental budgets in excess of $2M; liaise with executive management; conduct weekly meetings with CEO and executive staff.
- Work with strategy consultants on redeveloping corporate brand, product branding, and messaging; mentor department interns and junior staff.
Vendor and Contractor Management – Primary point of contact for vendors and contractors.
- Work with PR firms to develop overall strategy, plans, and deliverables for award applications, speaking proposals, conference attendance, media engagement, and press relations.
- Liaise with creative agencies and freelancers to develop video client testimonials & staff interviews; company videos; sales presentations; tradeshow signage; advertising; product brochures; and white papers.
- Conduct evaluations of all vendors and 3rd party marketing software.
Online Presence: Corporate Website and Blog, Microsites, and Social Media – Manage online presence including the development of original content, social media listening, community management, and analysis.
- Manage social media, SEM, SEO, and online campaigns in conjunction with PR and marketing endeavors.
- Direct development of content, design, and graphics for corporate website, blog, and microsites.
- Develop, repurpose, and maintain copy for corporate website and blog.
- Implement updates to corporate website using HTML/CSS, Javascript, C#, and PHP.
Public Relations, Awards, and Events – Develop press releases, award applications, and speaking proposals. Manage thought leadership events.
- Develop and submit award applications. 2011 awards won include: Inc 500, CIO 100, Red Herring North America, Red Herring Global, and CSIA Technology Company of the Year.
- Develop and submit speaking proposals. 2011 speaking engagements include: South by Southwest Interactive (SXSW) 2011, SEC, American Accounting Association, and CIO Forum.
- Develop and maintain industry influencer and media database for public relations outreach.
- Over 40 press releases produced and released to date.
- Conceived, pitched, and implemented internal company culture program.
PROFESSIONAL EXPERIENCE
Senior Manager, Inbound Marketing · Convercent · Denver, Colorado · 08/12 – Present
Denver-based software startup.
Marketing Manager · Rivet Software · Denver, Colorado · 12/08 – 08/12
Denver-based software and financial services company. Since 2008, Rivet has grown from 20 to 500+ employees with a client growth of 40 to 1,500+ and annual revenues increasing from $1.6 million to $44+ million.
Marketing and Design Manager · LRS Holdings · Denver, Colorado · 05/07 – 10/08
Remodeling company specializing in residential basement remodeling and design.
Project Manager and Research Coordinator · Kolbe Corp · Phoenix, AZ · 07/05 – 04/07
Systems Developer · Kolbe Corp · Phoenix, AZ · 01/03 – 07/05
Kolbe Corp provides online software to help people identify their instinctive talents.
SOFTWARE & TECHNOLOGY PROFICIENCIES
Adobe CS5.5 (InDesign, Photoshop, Illustrator); Microsoft Office (PowerPoint, Excel, Word, Outlook); Adobe Dreamweaver; Microsoft Visual Studio; WordPress.com; WordPress.org; Google Analytics; Google AdWords; ConstantContact.com; MailChimp.com; GoToMeeting.com; WebEx.com; HTML/CSS; PHP; C#; Javascript, Salesforce.com, Microsoft Access, Microsoft SQL Server
EDUCATION
Bachelor of Arts in Sociology, Arizona State University, 2007
Keywords: website development, website management, webmaster, content management, content strategy, online marketing, new media, social media, owned media, paid media, earned media, email marketing, direct marketing, ninja, seo, search engine optimization, sem, search engine marketing, smo, social media optimization, project management, marketing manager, integrated marketing, inbound marketing, adobe, CS5, CS5.5, indesign, photoshop, illustrator, wp, wordpress, google, google adwords, google analytics, adwords, analytics, design, html, css, php, javascript, c#, microsoft office, word, powerpoint, excel, outlook, visual studio, dreamweaver, constant contact, mail chimp, go to meeting, web ex, access, sql, sql server
Megan Kratzman 