Complete Resume

Megan Kratzman · Denver, CO · megan.kratzman@gmail.com


MARKETING MANAGER

Software Product Marketing, Integrated Online Marketing, & Project Management

Over 8 years’ experience driving integrated marketing campaigns and product visibility with a focus on online software product marketing. Data-driven marketer and project manager, passionate and tenacious, with a readiness and ability to lead a wide range of projects.


AREAS OF FOCUS
  • Product Marketing
  • Project Management
  • Public Relations (PR)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Website Management
  • Content Development
  • Vendor Management

PROFESSIONAL EXPERIENCE

CONVERCENT, Denver, Colorado · 2012 – present
Denver-based software and financial services company. Since 2008, Rivet has grown from 20 to 500+ employees with a client growth of 40 to 1,500+ and annual revenues increasing from $1.6 million to $44+ million.

Senior Manager Inbound Marketing, 2012 to present

RIVET SOFTWARE, Denver, Colorado · 2008 – 2012
Denver-based software and financial services company. Since 2008, Rivet has grown from 20 to 500+ employees with a client growth of 40 to 1,500+ and annual revenues increasing from $1.6 million to $44+ million.

Marketing Manager, 2008 to 2012

Marketing Programs and Product Marketing – Manage all aspects of product marketing and marketing programs from strategic positioning to plan development and execution.

  • Conduct comprehensive competitive product and industry analyses.
  • Develop product feature and benefit matrix with industry- and position-level messaging.
  • Write, develop, and design collateral and support materials for direct, channel, and partner sales.
  • Work with strategic partners and resellers to develop co-branded materials and tradeshow signage.
  • Create and lead execution of awareness campaigns with activities including email marketing, direct mail, webinars, and in-person events.

Project and Department Management – Strategic marketing plans, budget management, and team leadership.

  • Develop go-to-market strategies for new product offerings.
  • Develop and manage departmental budgets in excess of $2M; liaise with executive management; conduct weekly meetings with CEO and executive staff.
  • Work with strategy consultants on redeveloping corporate brand, product branding, and messaging; mentor department interns and junior staff.

Vendor and Contractor Management – Primary point of contact for vendors and contractors.

  • Work with PR firms to develop overall strategy, plans, and deliverables for award applications, speaking proposals, conference attendance, media engagement, and press relations.
  • Liaise with creative agencies and freelancers to develop video client testimonials & staff interviews; company videos; sales presentations; tradeshow signage; advertising; product brochures; and white papers.
  • Conduct evaluations of all vendors and 3rd party marketing software.

Online Presence: Corporate Website and Blog, Microsites, and Social Media – Manage online presence including the development of original content, social media listening, community management, and analysis.

  • Manage social media, SEM, SEO, and online campaigns in conjunction with PR and marketing endeavors.
  • Direct development of content, design, and graphics for corporate website, blog, and microsites.
  • Develop, repurpose, and maintain copy for corporate website and blog.
  • Implement updates to corporate website using HTML/CSS, Javascript, C#, and PHP.

Public Relations, Awards, and Events – Develop press releases, award applications, and speaking proposals. Manage thought leadership events.

  • Develop and submit award applications. 2011 awards won include: Inc 500, CIO 100, Red Herring North America, Red Herring Global, and CSIA Technology Company of the Year.
  • Develop and submit speaking proposals.  2011 speaking engagements include: South by Southwest Interactive (SXSW) 2011, SEC, American Accounting Association, and CIO Forum.
  • Develop and maintain industry influencer and media database for public relations outreach.
  • Over 40 press releases produced and released to date.
  • Conceived, pitched, and implemented internal company culture program.

LRS HOLDINGS, Denver, Colorado · 2007 – 2008
Remodeling company specializing in residential basement remodeling and design.

Marketing and Design Manager, 05/07 to 10/08

  • Initiated and managed marketing projects for parent and subsidiary companies including the creation of new marketing materials, logo design, and website development.
  • Implemented sales lead programs resulting in an increase of new leads by 311%.
  • Managed a team of 20 consisting of design and estimation departments, office staff and contractors, and mentored junior designers.

KOLBE CORP & CENTER FOR CONATIVE ABILITIES Phoenix, AZ · 2003 – 2007
Kolbe Corp provides online software to help people identify their instinctive talents. The Center for Conative Abilities is a not-for-profit organization that works to further the awareness of individuals’ instincts.

Project Manager and Research Coordinator, 07/05 to 04/07

  • Managed interdepartmental projects including marketing, research and product development; ensured all projects were completed on schedule and budget.
  • Modified existing and created new marketing materials, including the creation of multimedia presentations for client trainings and seminars.
  • Developed, managed, and updated content for websites and supporting materials.
  • Managed research studies; worked directly with Lead Researcher on product development; training; grant preparation; and research study development, execution, and reporting.

Systems Developer, 01/03 to 07/05

  • Designed and developed internal systems; handled data migration from Microsoft Access to Microsoft SQL Server, maintenance and customization of third party Customer Resource Management (CRM) software.
  • Documented internal Accounting systems, CRM systems, related databases, and all integrations.
  • Assisted in website development, internal system development, and software testing.

SOFTWARE & TECHNOLOGY PROFICIENCIES

Adobe CS5.5 (InDesign, Photoshop, Illustrator); Microsoft Office (PowerPoint, Excel, Word, Outlook); Adobe Dreamweaver; Microsoft Visual Studio; WordPress.com; WordPress.org; Google Analytics; Google AdWords; ConstantContact.com; MailChimp.com; GoToMeeting.com; WebEx.com; HTML/CSS; PHP; C#; Javascript, Salesforce.com, Microsoft Access, Microsoft SQL Server


EDUCATION

Bachelor of Arts in Sociology, Arizona State University, 2007


Keywords: website development, website management, webmaster, content management, content strategy, online marketing, new media, social media, owned media, paid media, earned media, email marketing, direct marketing, ninja, seo, search engine optimization, sem, search engine marketing, smo, social media optimization, project management, marketing manager, integrated marketing, inbound marketing, adobe, CS5, CS5.5, indesign, photoshop, illustrator, wp, wordpress, google, google adwords, google analytics, adwords, analytics, design, html, css, php, javascript, c#, microsoft office, word, powerpoint, excel, outlook, visual studio, dreamweaver, constant contact, mail chimp, go to meeting, web ex, access, sql, sql server

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